项目管理专业人士资格认证（PMP）题库（1459题）

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客户希望增加股东权益的总和，提高其在全球市场的品牌知名度。客户的主要目标是什么？
Customer wants to increase the total shareholders' equity and increase their brand awareness in the global market. What is the main objective of the customer?

A.为组织战略改善整体业务支持 To improve the overall business support for organizational strategy

B.增加营销预算 To increase the marketing budget

C.提高商业价值 To increase the business value

D.通过重新投资其他业务组合提高市场份额 To increase the market share by reinvesting in other business portfolios

知识点：PMP新模考（一）

参考答案：C

解析：知识点出处：PMBOK 6th 页码：P7 章节：1.2.1 有形效益的例子包括：·货币资产；·股东权益； ·公共事业； ·固定设施；·工具；·市场份额。 股东权益属于有形效益。